Product Design for Brands Made to Scale
Industrial design for established brands and game-changing startups. We take products from first sketch to shelf — design, prototyping, packaging and the retail display it lands on.
- $1.3B+ Product revenue
- 1500+ Products designed
- 20+ Years in business
- 18 Innovative thinkers
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Portfolio
We’ve Brought 1500+ Products
From Ideation to Innovation
See our portfolio of brand builders and bestsellers.
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TAP
Product Design · Prototyping · Packaging Design
- A wearable keyboard and mouse — type on any surface by tapping your fingers.
- Awarded an honourable mention by Red Dot in Product Design, 2019.
- We built a finger-measurement database so one size fits every hand span.
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Wisewell Model 1 Plus
Product Design
- A second-generation purifier that dispenses sparkling water and ice chips.
- Front touchscreen, animated LED collar, and an app tracking water quality and cost saved.
- Replacement filters ship automatically when it is time to change them.
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FABRIQ
Product Design · Packaging · Display · Digital · Branding
- One of the first third-party Alexa speakers to reach the market.
- Launched in 1,800 Target stores; the retail display rolled out to 1,000 more.
- We created everything that wore the badge — product, app, site, packaging, displays.
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HoMedics Personal Massagers
Product Design
- Over 40 million units manufactured across five years.
- Production peaked at 30,000 units a day across a six-storey factory.
- HoMedics called it the most successful product launch in company history.
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Klipsch Powered Monitors
Product Design
- A family of three powered monitors that scale in size on one visual identity.
- CMF direction drawn from research into what premium audio buyers actually want.
- Sketching, CAD and physical mockups to prove the proportions across all three sizes.
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Therabody Blood Vessel Trainer
Product Design
- A wearable inflatable arm cuff paired with a compact electronic control module.
- Adjustable pressure over Bluetooth, LED status feedback and USB-C charging.
- Light and sound signal inflate, hold and release, so it needs no manual.
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Cryomedics
Product Design
- A drug-free palm device that cools or warms the body in 60 to 90 seconds.
- Works through the arteriovenous anastomoses in the palm — the body’s own heat exchanger.
- Rechargeable, ice-free and portable, with a carrying case for daily use.
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Vansen Baby Food Processor
Product Design
- Steams, blends, warms milk, sterilises and fills pouches in one compact unit.
- A digital panel for time and temperature, an analog dial for blending.
- Modular, food-safe architecture built for one-handed use and easy cleaning.
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UV Produce Sterilizer
Product Design
- A countertop appliance that washes and UV-treats fruit and vegetables.
- The container rotates through the cycle; reflective interiors spread UV across the chamber.
- A mechanical lock stops it running unless the container is properly seated.
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Roller Foot Massager
Product Design
- Seven linked motorised rollers, three speeds, and a motorised 30° tilt.
- Infrared toe heating at three levels, with illuminated touch controls.
- A removable fabric top, so it can actually be cleaned.
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VOLO GO
Product Design · Prototyping
- Salon-quality drying with no cord — a first for a category unchanged in decades.
- A magnetic wrap-around intake grill draws air through a full 180 degrees.
- Battery sizing and ergonomics were resolved together, on real prototypes.
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Zentrela Cognalyzer
Product Design · Prototyping
- The first portable EEG wearable to measure impairment objectively, from the brain’s own signals.
- Returns a result in roughly five minutes.
- A track system places eight of ten electrodes accurately across head sizes.
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Services
World Class Design Services
20+ years of consumer products specialization.
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Product Design
We develop market-leading products that build brand recognition for our clients. Our mission is to help eliminate the frustrations of bringing new products to market.
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Prototyping
A combination of in-house and specialized prototyping ensures we can keep your product launch ahead of schedule.
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Packaging Design
Collaboration between our Industrial and Graphic designers delivers eye-catching packaging solutions that move product.
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Display & Fixture Design
From retail displays to large-scale exhibition booths, we design tactile and visual interactions that will delight your audience and accelerate sales.
Send us the form below and a designer — not a salesperson — usually gets back to you within an hour or two. From there we scope whichever of the four you need, and give you a preliminary timeline within a day or two.
10-second secure form
Why Shape
Why Shape Products Outperform
We’ve faced complex design challenges for over 20 years. That’s why our designs don’t only come to life — they build brands and performance.
Our team is deliberately interdisciplinary: gear heads, tinkerers, prototypers, entrepreneurs and experimenters. Having such a diverse set of perspectives forces each of us outside of our comfort zone and into the area where innovation resides.
- $1.3B+ Product revenue
- 1500+ Products designed
- 20+ Years in business
- 18 Innovative thinkers
Comparison
How Shape Compares
Plenty of people can draw a product. The question is how many of those drawings end up on a shelf with a barcode on them.
| Criteria | Shape Products | Most design studios | Freelance designers |
|---|---|---|---|
| Design, prototyping and display in-house | Yes | No | No |
| Takes an idea from sketch to shelf | Yes | No | No |
| 1,500+ products gone to market | Yes | No | No |
| $1.3B in revenue from products designed | Yes | No | No |
| 20+ years of consumer product specialty | Yes | No | No |
Clients
1500+ Products Over 20+ Years
A few of the brands whose products we have shaped.
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Frequently Asked Questions
How much does product design cost?
In our experience, design accounts for 25–35% of what it costs to get a product ready to sell. The range across projects is wide — it is quite common for two projects we are running at the same time to differ by more than 15×, the equivalent of $20,000 to $300,000. We spend time up front understanding your goals so the number we give you is a realistic one rather than a guess.
How long does the design process take?
From about six weeks to more than two years. A simple non-electronic product needing minimal research sits at the short end; innovation-led projects run far longer. Because the work varies so much we estimate every project on its own, and you will have a preliminary timeline within a day or two of getting in touch.
Are you a better fit for startups or established companies?
Both — we look at the mindset rather than the size. We partner with clients who are committed to introducing new ideas, whether that is a first-time founder or a brand that has been on shelves for decades. Our work covers both, which is why the same team has designed for Sharper Image and for pre-launch startups.
What comes first, the design or the prototype?
They run together. Prototyping is an instrumental part of product design and happens throughout the process, not once at the end. There are many different kinds of prototype, and which ones you need depends on what the project has to prove.
Will you work on a product that was designed somewhere else?
Often, yes. We will look at what exists and tell you honestly what we find. We frequently pick up freelance work that stalled for want of prototyping capability. One caveat worth setting early: CAD files that were not built well often need real remediation before they can move to a prototype, and we would rather flag that at the start than halfway through.
Do you handle manufacturing as well as design?
We work alongside manufacturing rather than replacing it. On projects like FABRIQ and TAP we managed overseas production partners directly; on others we hand a manufacturable design to the partner you already have. Either way, cost of manufacture is something we design toward rather than discover afterwards.
What happens after I send the form?
A designer gets back to you — not a salesperson. We will ask what you are building, what stage it is at and what you are working toward, then come back with a preliminary view of scope and timeline. There is no cost to that conversation and no obligation attached to it.
Contact
Ready to Bring Your Next Product to Life?
We work with innovators of all shapes and sizes and would love to hear from you. Tell us what you are building and a designer will get back to you.
Prefer to talk? 1-888-681-8688
- $1.3B+ Product revenue
- 1500+ Products designed
- 20+ Years in business
- 18 Innovative thinkers